Critical Update for Brands: Amazon's Jan 2025 Title Updates

Amazon has made an announcement that requires most brands selling on its platform to take action before January 21, 2025, to avoid potential negative impacts on their sales. The changes, outlined on January 3, 2025, highlight two key updates to product title requirements:

1. Word Repetition Limitations: Product titles may not contain the same word more than twice, except for prepositions, articles, and conjunctions.
2. AI-Suggested Title Updates: Amazon’s AI will automatically suggest alternative titles. Brand owners have two weeks to opt out of these changes, as they are not opt-in by default.

These updates aim to increase consumer confidence and conversion rates by ensuring product titles are clearer and more concise—a win for everyone in theory. However, sellers need to act swiftly in two areas to adapt:

1. Clean Up Existing Catalogs: Titles must be updated to comply with the new requirements.
2. Ongoing Monitoring: Sellers must regularly review the “Review Listing Updates” section to assess and, if necessary, challenge Amazon’s AI recommendations.

You can find Amazon’s detailed announcement on Seller Central or in the screenshot below. 

The Risks of Inaction

Amazon’s goal of improving clarity is commendable, but sellers must tread carefully. While Amazon’s AI has been making listing changes for several months, the results for title updates have been inconsistent. For example, removing “beard” from “beard pencil” to avoid repetition created confusion among customers and led to decreased traffic, conversions, and sales.

Manual Playbook for Compliance

If you prefer to tackle this challenge manually, here’s a step-by-step approach:

1. Catalog Audit: Use a dedicated GPT model or script to identify product titles at risk of non-compliance.
2. Keyword Research: For flagged titles, conduct keyword research to retain high-ranking keywords and search term roots while avoiding repetition and maintaining clarity.
3. Localized Updates: Publish these changes across all product variations and ensure compliance for each country you sell in.
4. Weekly Monitoring: Establish a weekly routine to review Amazon’s listing updates and engage seller support if necessary.

Autopilot: The Easy Way to Stay Compliant

Why spend hours manually updating and monitoring your listings when Autopilot can handle it all for you? With Autopilot, you can:

• Automate Compliance Checks: Autopilot scans your entire catalog to flag and resolve compliance risks in real-time.
• Optimize Titles Automatically: Our system updates titles to comply with Amazon’s policies while retaining critical keywords to boost organic rankings.
• Monitor AI Suggestions: Autopilot regularly reviews Amazon’s “Review Listing Updates” and takes corrective action when necessary.

Optimizing Titles for Amazon’s New Personalized Approach

This new title policy aligns with Amazon’s broader strategy of customizing product titles based on shopper intent, first demonstrated at Amazon Accelerate in September 2024 and now being rolled out. With this approach, Amazon dynamically updates the product title shown to each shopper, tailoring it to their personal search intent. Optimizing your titles to include relevant keywords and search terms remains crucial, as these elements ensure Amazon’s AI can effectively match your products with shoppers’ needs while maintaining clarity and compliance.

Special Offer: Free Catalog Analysis

To help brands adapt to this new policy, Autopilot is offering a free analysis of your catalog for all new signups until January 21, 2025. This analysis will evaluate the impact of Amazon’s policy on your ASINs and provide actionable insights to safeguard your sales and rankings.

Act Now to Stay Ahead

The clock is ticking. Avoid disruptions to your Amazon strategy and let Autopilot take the hassle out of compliance and optimization. Sign up today and ensure your listings are ready to thrive under Amazon’s new guidelines.

Sign Up for Autopilot now & get your free report

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